About Us

Brand philosophy

Road notes

 

Steve Jobs once, in his famous speech to Stanford alumni, talked about his own way of always being content with life:

“Every morning I look in the mirror and ask myself – If today was the last day of my life, would I want to do what I am going to do today? And whenever I say “no” to myself for too many days in a row, I understand that something needs to be changed.”

 

It is not by chance that we cited the statement of one of the most successful businessmen in the history of mankind, because the Alaska Firewood brand was born precisely with the aim of helping people find that balance, that inner comfort that gives us the opportunity to find the strength to move from day to day forward, forward to our goals.

 

The world of endless telephone conversations, conference calls, obligations to call back, “do not forget” and “remember” breaks our energy and it is necessary to restore it by a tool, sometimes quite commonplace. Silence, have you tried, well, at least in the last year, to spend three days in silence? Without a phone and endless consultations on it, without intrusive information that pours on us as an endless waterfall from all sources, including our relatives and loved ones…

 

Our project is a call to return to our origins, to return at least for a moment, for three days, as much as everyone has the strength and time, to return to the origins in order to find oneself, return positive emotions to life, say to yourself “you can”…

Escape from the bustle of the city, hear the sound of rain drumming on the tent tarpaulin, hear the quiet rustle of tree leaves and breathe deeply the moist smell of the forest at dawn, the Alaska Firewood brand was born to help you find what we have not yet completely lost.

Each of us will decide for himself what he would like to return or not to lose, but we are sure of one thing – what we are looking for is actually in ourselves. “Find a way to yourself” – these are the words you will find on every Alaska Firewood package.

Alaska Firewood

Our motivation

When we create the Alaska brand, we remembered the courage of the conquerors of the northern lands, their steely will, which always helped to overcome difficulties by turning the surrounding nature into a friendly home. The spirit of harsh adventures, since the time of Jack London’s first books about the conquest of Alaska, about courageous people deprived of all the comforts of everyday life, going against nature to find their happiness…

When we create the Alaska brand, we remembered the courage of the conquerors of the northern lands, their steely will, which always helped to overcome difficulties by turning the surrounding nature into a friendly home. The spirit of harsh adventures, since the time of Jack London’s first books about the conquest of Alaska, about courageous people deprived of all the comforts of everyday life, going against nature to find their happiness…

We hope and believe that we can achieve our goal and therefore make the world a little kinder and a little better, because the world of happy people cannot be otherwise.

Alaska Firewood

Find your way...

Info

Finland branch
Aurora Shine OY
PL 6, Helsinki 00981, Finland
info@alaska-firewood.com

Russian branch
Alaska.Co LLC
Tziolkovskogo Àvenue 69-20
606031 Dzerzhinsk (NN), Russia
info@alaska-firewood.com

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